Geno's Steaks debuted on Passyunk Ave in 1966. Last year, Geno's crossed state lines into New Jersey by opening a shop inside FoodieHall, a virtual food court that offers multiple restaurant options for delivery and pickup. Geno's previously had a stand inside Citizens Bank Park from 2004 to 2006. Geno's also has a shop at the Xfinity Live! entertainment complex on Pattison Avenue near the sports stadiums. The new location – Geno's third in South Philly – can be found inside the casino's 10th Street Market. 'It's Always Sunny' cookbook shares recipes for rum ham, milk steak.Newly-reopened Jim's West Steaks hires armed security guards to safeguard customers.

Geno's Steaks, the longtime across-the-street rival of Pat's at Ninth Street and Passyunk Avenue, has opened a cheesesteak shop inside Live! Casino & Hotel Philadelphia, according to the Philadelphia Business Journal. One of Philadelphia's most recognizable cheesesteak brands is expanding its footprint.